MKT 203F - Principles of Retail Management
- Recent Professors
- Maryanne Conlin
- Recent Semesters
- Spring 2027
- Class Size
- 30 students
- Difficulty
- 6.3Demandingout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of MKT 203F
- Transfers To
- CSU
- Description
- 54 hours lecture per term. This course examines the principles and practices used in the management of successful retail stores. Topics include site selection, layout, organization, merchandising, staffing, positioning, customer service, promotional techniques, and all aspects of the critical buying function. (Degree Credit) (CSU)