MKT 201F - Small Business Promotions
- Fall 2026 Sections
- View Fall 2026 sections of MKT 201F
- Transfers To
- CSU
- Description
- 54 hours lecture per term. This course focuses on the techniques used to promote a small business and develop effective marketing communication strategies. Emphasis is on creating an effective promotional plan and devising affordable ways to communicate with customers through local media, sales promotion, the internet, publicity, brochures, direct mail and other methods. (Degree Credit) (CSU)