MKT 170F - Marketing Information Systems

    Recent Professors
    Ross Dileo
    Recent Semesters
    Spring 2027
    Class Size
    35 students
    Difficulty
    5.5Moderateout of 10
    Credits
    1
    Spring 2027 Sections
    View Spring 2027 sections of MKT 170F
    Transfers To
    CSU
    Description
    18 hours lecture per term. This course will provide an overview of the components of a Marketing Information System (MIS). Students will review the most commonly used software tools to obtain and extract critical data for digital marketing decisions. (Degree Credit) (CSU)