TransfermaticMKT at Fullerton College

    MKT 168F - Digital Analytic Tools

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    Recent Semesters
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    Class Size
    Not published
    Credits
    1
    Transfers To
    CSU
    Description
    18 hours lecture per term. This course will describe the key analytic tools used by digital marketers, with a focus on metrics and key performance indicators. Google Analytics will be overviewed and students will receive hands-on experience reading Google Analytic reports. (CSU) (Degree Credit)