MKT 168F - Digital Analytic Tools

    Recent Professors
    Ross Dileo
    Recent Semesters
    Spring 2027
    Class Size
    35 students
    Difficulty
    4.2Lightout of 10
    Credits
    1
    Spring 2027 Sections
    View Spring 2027 sections of MKT 168F
    Transfers To
    CSU
    Description
    18 hours lecture per term. This course will describe the key analytic tools used by digital marketers, with a focus on metrics and key performance indicators. Google Analytics will be overviewed and students will receive hands-on experience reading Google Analytic reports. (CSU) (Degree Credit)