MKT 163F - Search Engine Marketing
- Recent Professors
- Bobby Papoulias
- Recent Semesters
- Fall 2026
- Class Size
- 45 students
- Difficulty
- 6.2Demandingout of 10
- Credits
- 1
- Fall 2026 Sections
- View Fall 2026 sections of MKT 163F
- Transfers To
- CSU
- Description
- 18 hours lecture per term. This course provides an introduction to the key tools used for search engine marketing. Understanding the digital marketing space, including paid search marketing, choosing target markets, writing ad copy, buying advertising space, and Google AdWords will be covered. (CSU) (Degree Credit)