MKT 163F - Search Engine Marketing
- Fall 2026 Sections
- View Fall 2026 sections of MKT 163F
- Transfers To
- CSU
- Description
- 18 hours lecture per term. This course provides an introduction to the key tools used for search engine marketing. Understanding the digital marketing space, including paid search marketing, choosing target markets, writing ad copy, buying advertising space, and Google AdWords will be covered. (CSU) (Degree Credit)