TransfermaticMKT at Fullerton College

    MKT 160F - Introduction to Digital Marketing

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    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    1
    Transfers To
    CSU
    Description
    18 hours lecture per term. This course provides a short introduction to digital marketing designed to give a student a quick overview of the topic. Topics to be discussed include the marketing mix, when to use digital marketing, a broad overview of the tools used by marketers, trends in digital marketing, and budget considerations. (Degree Credit) (CSU)