MKT 103F - Principles of Advertising
- Recent Professors
- Suzanne Jezek-Arriaga
- Recent Semesters
- Spring 2027, Fall 2026
- Class Size
- 30 students
- Difficulty
- 4.5Moderateout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of MKT 103F
- Transfers To
- CSU
- Description
- 54 hours lecture per term. This course covers the historical, economic, and social aspects of advertising. It will discuss the development of creative advertising copy, advertising budgets, analysis of successful advertising campaigns, and the creation of advertisements for the three broad categories of media (broadcast, print, and digital (Degree Credit) (CSU)