TransfermaticMKT at Fullerton College

    MKT 103F - Principles of Advertising

    Recent Professors
    Suzanne Jezek-Arriaga
    Recent Semesters
    Fall 2026
    Class Size
    40 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of MKT 103F
    Transfers To
    CSU
    Description
    54 hours lecture per term. This course covers the historical, economic, and social aspects of advertising. It will discuss the development of creative advertising copy, advertising budgets, analysis of successful advertising campaigns, and the creation of advertisements for the three broad categories of media (broadcast, print, and digital (Degree Credit) (CSU)