TransfermaticFASH at Fullerton College

    FASH 183F - Fashion Marketing and Promotion

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Prerequisite
    FASH 150 F with a grade of C or better
    Transfers To
    CSU
    Description
    54 hours lecture per term. The course provides an analysis of fashion consumer buying habits and the sales promotion activities of fashion retailers and manufacturers. Topics include: understanding consumer behavior, marketing communications, promotional strategies, fashion show production, and special event planning for promotion that leads to sales. Field trips may be required outside of regularly scheduled. (Degree Credit) (CSU)