BUS 224F - International Marketing
- Recent Professors
- Barry McCarthy
- Recent Semesters
- Spring 2027
- Class Size
- 35 students
- Difficulty
- 4.2Lightout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of BUS 224F
- Transfers To
- CSU
- Description
- 54 hours lecture per term. This course provides an analysis of worldwide marketing opportunities through a consideration of political, legal, economic, and cultural factors in the international context. Special emphasis will be placed on international market research, product development and positioning, pricing, distribution, and promotion. Recommended for students pursuing business management and international business degrees. (Degree Credit) (CSU)