MKTG 21 - Digital Marketing
- Recent Professors
- J. Carrigan
- Recent Semesters
- Spring 2027, Fall 2026, Spring 2026
- Class Size
- 40–50 students
- Difficulty
- 4.4Moderateout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of MKTG 21
- Transfers To
- CSU
- Description
- This course examines digital marketing as a strategic business tool. Students will explore the roles digital commerce and social media play in an integrated marketing campaign. The course builds a foundational knowledge of how companies use social media platforms, metrics, search engine optimization, and research to improve brand awareness, customer service, product development, and quality control. (A, CSU)