MKTG 21 - Digital Marketing
- Fall 2026 Sections
- View Fall 2026 sections of MKTG 21
- Transfers To
- CSU
- Description
- This course examines digital marketing as a strategic business tool. Students will explore the roles digital commerce and social media play in an integrated marketing campaign. The course builds a foundational knowledge of how companies use social media platforms, metrics, search engine optimization, and research to improve brand awareness, customer service, product development, and quality control. (A, CSU)