MKTG 14 - Retailing
- Recent Professors
- J. Sanders, P. Turnbull, J. Carrigan
- Recent Semesters
- Fall 2026, Summer 2026, Spring 2026
- Class Size
- 40–46 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MKTG 14
- Transfers To
- CSU
- Description
- This course explores the basic elements of retailing with an application of marketing concepts. Topics include retail formats, retail strategies, target market analysis, customer relationship management, personnel management, merchandise selection, current technologies, and career opportunities. (A, CSU)