MKTG 12 - Advertising and Promotion
- Recent Professors
- J. Carrigan
- Recent Semesters
- Fall 2026
- Class Size
- 45 students
- Difficulty
- 5.4Moderateout of 10
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MKTG 12
- Transfers To
- CSU
- Description
- This course explores the elements of advertising and sales promotion from an integrated marketing communications perspective. Topics include consumer and market analysis, identification of target market, creative strategy, media selection, campaign evaluation, and career opportunities. (A, CSU)