TransfermaticMKTG at Fresno City College

    MKTG 12 - Advertising and Promotion

    Recent Professors
    J. Carrigan
    Recent Semesters
    Fall 2026
    Class Size
    45 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of MKTG 12
    Transfers To
    CSU
    Description
    This course explores the elements of advertising and sales promotion from an integrated marketing communications perspective. Topics include consumer and market analysis, identification of target market, creative strategy, media selection, campaign evaluation, and career opportunities. (A, CSU)