MKTG 11 - Selling and Sales Management
- Spring 2026 Sections
- View Spring 2026 sections of MKTG 11
- Transfers To
- CSU
- Description
- This course provides students with the fundamentals of personal selling including the steps in the sales process; communicating and relationship building; creating value; sales management; making sales presentations and negotiating; buyer motivation/resistance; organizing a territory, and time management. Career opportunities in the sales industry and selling occupations are explored. (A, CSU)