MKTG 10 - Principles of Marketing
- Recent Professors
- J. Sanders, A. Brown, J. Carrigan
- Recent Semesters
- Fall 2026, Summer 2026, Spring 2026
- Class Size
- 40–50 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MKTG 10
- Transfers To
- CSU
- Description
- Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)