MKTG 10 - Principles of Marketing
- Recent Professors
- J. Carrigan, J. Sanders, A. Brown
- Recent Semesters
- Spring 2027, Fall 2026, Summer 2026, Spring 2026
- Class Size
- 40–50 students
- Difficulty
- 4.4Moderateout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of MKTG 10
- Transfers To
- CSU
- Description
- Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)