BUSI 59E - EMAIL MARKETING

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    4
    Transfers To
    CSU
    Description
    This course offers a deep dive into the world of email marketing, an incredibly effective marketing channel that can deliver great results for companies. In this course, students will learn about the role of email marketing in a company's marketing campaign, what stages of the customer journey email marketing is suited for, and best practices for email visuals and copy. The course also touches upon more complex email practices, such as automation and how to outline an email drip campaign.