TransfermaticBUSI at Foothill College

    BUSI 59D - MARKET ANALYTICS & PERFORMANCE OPTIMIZATION

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    4
    Transfers To
    CSU
    Description
    Focusing on key performance indicators (KPIs), this course aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will be assessed through projects that give them an opportunity to get hands-on experience using spreadsheets and Google Analytics, and analyzing an A/B test.