BUSI 59C - MARKETING CONTENT STRATEGY & BRANDING

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    Recent Semesters
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    Class Size
    Not published
    Credits
    4
    Transfers To
    CSU
    Description
    Focused on branding and content strategy, this course aims to push students to explore concepts such as consumer psychology and behavior, content and channel creation, visual design, and search engine optimization. Students will have the opportunity to practice their writing and communication skills, which are both vital for digital marketing.