TransfermaticBUSI at Foothill College

    BUSI 57 - PRINCIPLES OF ADVERTISING

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    Recent Semesters
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    Class Size
    Not published
    Credits
    4
    Transfers To
    CSU
    Description
    Introduction to advertising campaign management: the selection of the target market and market segments; campaign goal setting; selection of channels and media; identification of strategy; design and implementation, evaluation of key metrics. Evaluation of the relationship between advertising and society, consumer and business.