Recent ProfessorsNot yet assignedRecent SemestersNo scheduled sections on recordClass SizeNot publishedCredits4PrerequisitePer California Code of Regulations, this course is limited to students admitted to the Goodwill Customer Support Specialist Apprenticeship Program. Transfers ToNot transferableDescriptionIntroduction to the world of retailing and merchandising from a customer service and marketing viewpoint. Students study the elements that comprise the retail mix, including types of retailers, multichannel retailing, consumer buying behavior, retail marketing strategies, selecting retail site locations, inventory management, merchandising, pricing, budget and revenue targets, store management, store security, and safety. 