MKT 310 - Selling Professionally

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    Recent Semesters
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    Class Size
    Not published
    Credits
    3
    Prerequisite
    None.
    Transfers To
    CSU
    Description
    This course examines the elements of successful professional consumer and business to business selling. This course focuses on the development of a successful presentation strategy requiring the steps of the selling process: approach, needs assessment, presentation, handling objections, closing the sale, and following up with service. Different types of selling experience such as direct, industrial, wholesale, and retail are covered. This class is recommended for those entering any field of business careers.