MKT 300 - Principles of Marketing
- Recent Professors
- Matt R. Watanabe, Sandy Runner
- Recent Semesters
- Fall 2026, Summer 2026, Spring 2026, Fall 2025, Summer 2025
- Class Size
- Not published
- Credits
- 3
- Prerequisite
- None.
- Fall 2026 Sections
- View Fall 2026 sections of MKT 300
- Transfers To
- CSU
- Description
- This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. The course includes analysis of the elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior.