Recent SemestersSpring 2027, Fall 2026, Summer 2026, Spring 2026, Fall 2025Class SizeNot publishedCredits3PrerequisiteNone. Transfers ToCSUDescriptionThis course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. The course includes analysis of the elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior. 