COMM 315 - Persuasion

    Recent Professors
    Jessica L. Mougeotte, Michael Eisenstadt, Kerry K. Osborne, Angela Nadine Hyatt
    Recent Semesters
    Fall 2026, Spring 2026, Fall 2025, Spring 2025
    Class Size
    Not published
    Credits
    3
    Prerequisite
    ENGL C1000 with a grade of "C" or better
    Fall 2026 Sections
    View Fall 2026 sections of COMM 315
    Transfers To
    UC and CSUCal-GETC Area 1B · IGETC Area 1B · CSU GE Area A3
    Description
    This course presents fundamental theories and techniques of persuasion as they occur in various communication contexts, including commercial, interpersonal, public, and mass media. Students develop critical thinking skills by engaging in oral and written analysis, evaluation, and composition of persuasive messages and by examining the personal, political, cultural, and social impacts of persuasion. Students explore ethical considerations of persuasive communication, learn about types of reasoning, and identify fallacious arguments as they occur in persuasion. Students will write a minimum of 5,000 written words in a variety of essay formats.
    Usually Held
    Tue 1:00pm–2:20pm, Mon Tue Sat, Thu 10:30am–11:50am, Tue Thu 2:30pm–3:50pm