TransfermaticBUS at Folsom Lake College

    BUS 357 - Entrepreneurship, Innovation, and New Enterprise Development

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Prerequisite
    None.
    Transfers To
    CSU
    Description
    This course explores the processes used by entrepreneurs to develop new innovative products and services. The course will provide an introduction to the tools, processes, and insights that are used to create, new innovative products for both domestic and foreign markets. Course topics include new business concept development, the role of entrepreneurship, innovation and technology in new venture development, the importance of intellectual property rights and protection, sources of capital and financing, market analysis and strategy, and business planning.