Recent SemestersSpring 2026, Spring 2025, Spring 2024Class Size21 studentsCredits3PrerequisiteAcceptance to the Bachelor of Science Program or approval by the Agriculture Department Chair Transfers ToNot transferableDescriptionIntroduction to marketing strategies, planning, budgeting, research, product development, pricing, branding, communications and promotions, with applications specific to the equine and beef cattle industry. Students will become acquainted with multimedia marketing techniques and event planning in the agriculture industry. (C-ID AGAB364).Usually HeldTue Thu 5:00pm–5:50pm