BUS 84 - Introduction to Marketing Principles
- Recent Professors
- Not yet assigned
- Recent Semesters
- No scheduled sections on record
- Class Size
- Not published
- Credits
- 3
- Transfers To
- Not transferable
- Description
- This course introduces the theory and practice of marketing as well as the integration of marketing activities of a business. It also covers marketing research, management of products and services, pricing policies and strategies, channels of distribution, physical distribution and logistics management, promotion strategies and tactics, government regulations, and marketing ethics.