BUS 84 - Introduction to Marketing Principles
- Recent Professors
- Anh T. Tran, Diane M. Pereira
- Recent Semesters
- Spring 2027, Fall 2026, Spring 2026
- Class Size
- 45 students
- Difficulty
- 4.9Moderateout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of BUS 84
- Transfers To
- CSU
- Description
- This course introduces the theory and practice of marketing as well as the integration of marketing activities of a business. It also covers marketing research, management of products and services, pricing policies and strategies, channels of distribution, physical distribution and logistics management, promotion strategies and tactics, government regulations, and marketing ethics.
- Usually Held
- Mon Tue Fri 9:25am–10:30am