Transfers ToNot transferableDescriptionIn this noncredit course, students gain an understanding of personal, business and product branding. Through exposure to classic and contemporary branding strategies, applications and case studies, students explore brand identity elements, positioning and leveraging, and brand equity. Students will be taught how to create and implement an original brand plan. Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Backpack (opens a new window) All catalogs © 2026 El Camino College. Powered by Modern Campus Catalog™ .Usually HeldWed 6:00pm–8:05pm