Transfers ToCSUDescriptionIn this course students will study how to create effective and compelling advertising campaigns through print, broadcast, electronic, and other media. Topics to be covered include branding, message creation, and media placement. Also emphasized are the concepts of ethics, social responsibility, and consumer benefits. (formerly BUS 12) Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Backpack (opens a new window) All catalogs © 2026 El Camino College. Powered by Modern Campus Catalog™ .Usually HeldTue 11:10am–12:35pm, Wed 5:35pm–7:00pm 