TransfermaticBUS at El Camino College

    BUS 111 - Digital Marketing

    Recent Professors
    Staff_BUSI, Mr. Joshua D. Escalante Troesh, Crystal C. Wadi
    Recent Semesters
    Spring 2027, Fall 2026, Spring 2026
    Class Size
    35–40 students
    Credits
    3
    Spring 2027 Sections
    View Spring 2027 sections of BUS 111
    Transfers To
    CSU
    Description
    This course focuses on the application of technologies when marketing to consumers and businesses. Emphasis is placed on the use of website marketing, email marketing, social media marketing, mobile marketing, search engine optimization, and search engine marketing. The course also examines how digital marketing integrates with traditional marketing techniques and digital marketing legal, ethical, privacy, and security considerations. (formerly BUS 74) Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Backpack (opens a new window) All catalogs © 2026 El Camino College. Powered by Modern Campus Catalog™ .
    Usually Held
    Mon 9:35am–11:00am, Thu 7:10pm–10:10pm, Thu 7:10pm–8:35pm