MARKET 023 - Introduction to Social Media Marketing

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    Recent Semesters
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    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    This course equips students with basic knowledge on how to use digital and social media to achieve business and marketing goals and focuses on web marketing, social media marketing channels, social media marketing strat- egies, social media analytics, and emerging trends in dig- ital and social media. Students learn how to use digital and social media to market businesses domestically and globally.