BUSMK 263 - Email Marketing
- Recent Professors
- John Fogli, Queen Lane
- Recent Semesters
- 2027SP, 2026SP
- Class Size
- Not published
- Difficulty
- 6.9Demandingout of 10
- Credits
- 2
- 2027SP Sections
- View 2027SP sections of BUSMK 263
- Transfers To
- CSU
- Description
- This course introduces email marketing principles and practices as well as the development and implementation of an email marketing strategy. Developing an email marketing campaign, building an email marketing list, choosing email marketing distribution software, writing appropriate email messages, and employing email marketing analytics are included. The course also emphasizes executing and monitoring an email campaign to achieve business objectives.