BUSMK 262 - Content Marketing
- Recent Professors
- Martha Laham
- Recent Semesters
- 2027SP, 2026SP, 2026FA
- Class Size
- Not published
- Difficulty
- 4.7Moderateout of 10
- Credits
- 3
- 2027SP Sections
- View 2027SP sections of BUSMK 262
- Transfers To
- CSU
- Description
- This course covers strategic approaches to content creation, management, and distribution for use across multiple platforms to help support an organization’s brand. Developing a content marketing strategy and plan, creating compelling content, and monitoring content performance will be emphasized.