BUSMK 261 - Digital Marketing Analytics
- Recent Professors
- John Fogli
- Recent Semesters
- 2026FA
- Class Size
- Not published
- Difficulty
- 7.0Demandingout of 10
- Credits
- 3
- 2026FA Sections
- View 2026FA sections of BUSMK 261
- Transfers To
- CSU
- Description
- This course applies analytical tools to translate business intelligence into structured content that helps firms improve Internet marketing results. Students will use various web-analytical software tools to compare search engine formats, social media use, geo-location analysis, and mobile digital analytics. Familiarity with strategic operations of web analytics and the technologies used in these business functions will be explored.