BUSMK 259 - Digital Marketing Fundamentals
- Recent Professors
- John Fogli, Benjamin Olmos
- Recent Semesters
- 2027SP, 2026SP, 2026FA
- Class Size
- Not published
- Difficulty
- 5.9Demandingout of 10
- Credits
- 3
- 2027SP Sections
- View 2027SP sections of BUSMK 259
- Transfers To
- CSU
- Description
- This course explores the rapidly evolving world of digital marketing and how it is reshaping the way businesses and brands engage their customers. A detailed understanding of digital marketing concepts, tools, tactics, and strategies will be covered. Students will also create elements of an integrated digital marketing campaign.