BUSMK 256 - Marketing
- Recent Professors
- Martha Laham, Mariam Worsham
- Recent Semesters
- 2027SP, 2026SP, 2026FA
- Class Size
- Not published
- Difficulty
- 4.3Lightout of 10
- Credits
- 3
- 2027SP Sections
- View 2027SP sections of BUSMK 256
- Transfers To
- CSU
- Description
- This course is an introduction to marketing with an emphasis on creating and evaluating effective marketing campaigns. Real-world examples and case studies are used to develop contemporary marketing strategies--product, price, promotion, and distribution--with a focus on the customer and ethical practice.
- Usually Held
- Mon Wed 9:35am–11:00am