BUSMK 255 - Advertising
- Recent Professors
- Martha Laham
- Recent Semesters
- 2027SP, 2026SP, 2026FA
- Class Size
- Not published
- Difficulty
- 4.4Moderateout of 10
- Credits
- 3
- 2027SP Sections
- View 2027SP sections of BUSMK 255
- Transfers To
- CSU
- Description
- This course provides an introduction to the role of advertising and promotion as an integral part of the marketing process. Historical perspectives, ethical considerations, economic effects, and regulatory aspects of advertising are discussed. Topics include consumer behavior patterns, target audience analysis, brand positioning, creative messaging, media strategies, and campaign planning, execution, and evaluation.