BUSMK 158 - Professional Selling
- Recent Professors
- Ryan Buckley
- Recent Semesters
- 2026SU
- Class Size
- Not published
- Difficulty
- 5.2Moderateout of 10
- Credits
- 3
- 2026SU Sections
- View 2026SU sections of BUSMK 158
- Transfers To
- CSU
- Description
- The course is an in-depth examination of the theory and practice of professional selling with a focus on the relationship selling process in business-to-consumer and business-to-business selling environments. Topics include the buying process, prospecting, acquiring sales knowledge, sales call planning, sales presentation methods, objection handling, and closing techniques. Motivating, compensating, training, and evaluating salespeople are also covered.