BUS 71 - Digital Marketing Strategies
- Recent Professors
- Tony Chang, John Francis
- Recent Semesters
- Spring 2027, Winter 2027, Fall 2026, Spring 2026
- Class Size
- Not published
- Credits
- 4
- Spring 2027 Sections
- View Spring 2027 sections of BUS 71
- Transfers To
- CSU
- Description
- Students will learn to develop an effective digital marketing strategy for a product or service, a brand, or an organization using digital media and online delivery technologies and platforms. Students will also learn to analyze key performance metrics using various management and analytical tools, including native and cross-platform management systems, Search Engine Optimization, and Google Analytics.