TransfermaticMARKET at Crafton Hills College

    MARKET 181 - Marketing Pricing Strategies

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    The course examines the pricing marketing strategies used by profit, nonprofit, and public organizations. The course will cover a wide range of topics that include: pricing as a means of market segmentation, quantity discounts, product line pricing, product bundling, legal aspects of pricing, and the product life cycle.