MARKET 110 - Principles of Advertising
- Recent Professors
- Kristin D. Alderson, Miriam K. Saadeh
- Recent Semesters
- Fall 2026, Summer 2026, Spring 2026
- Class Size
- 45 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MARKET 110
- Transfers To
- CSU
- Description
- Examines the major components of modern advertising and promotion. Key areas explored include the social and economic role of advertising, controls over advertising, planning of the campaign, and the role of research, media playing, advertising strategy and coordination with other elements of marketing.