MKT 312 - Retailing

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    Class Size
    Not published
    Credits
    3
    Prerequisite
    None.
    Transfers To
    CSU
    Description
    MKT 312 Retailing Units: 3 Hours: 54 hours LEC Prerequisite: None. Transferable: CSU Retailing is a business that provides goods and services to customers for their personal use. This course will study modern retail operations with emphasis on consumer behavior, store location and layout, sourcing of goods, pricing, organization, promotion, management and other pertinent factors of retail operations.