MKT 300 - Principles of Marketing

    Recent Professors
    Man Phan
    Recent Semesters
    Fall 2026, Summer 2026, Spring 2026, Fall 2025, Summer 2025
    Class Size
    Not published
    Credits
    3
    Prerequisite
    None.
    Fall 2026 Sections
    View Fall 2026 sections of MKT 300
    Transfers To
    CSU
    Description
    MKT 300 Principles of Marketing Units: 3 Hours: 54 hours LEC Prerequisite: None. Transferable: CSU This course is a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.