Transfers ToUC and CSUCal-GETC Area 1B · IGETC Area 1B · CSU GE Area A3DescriptionCOMM 315 Persuasion Units: 3 Hours: 54 hours LEC Prerequisite: ENGL C1000 with a grade of "C" or better Transferable: CSU; UC General Education: Local GE L1B; Cal-GETC Area 1B C-ID: C-ID COMM 190 This introductory course will examine historical and contemporary approaches to persuasive messages throughout time. It will also focus on the presentation of persuasive appeals, and learning to construct, deliver, and critique persuasive messages. Students will construct and deliver ethical persuasive messages directed toward a specific audience in front of a live audience or other pedagogically appropriate medium. Students explore ethical considerations of persuasive communication, learn about types of reasoning, and identify fallacious arguments as well as unethical means of influence such as manipulation, coercion, and propaganda as they occur in persuasion. This course presents fundamental theoretical models of critical thinking and communication studies that apply to rhetoric, examining message production, analyzing messages, and exploring the fields of electronic, print and social media, advertising (product campaign), political campaign strategy, and ideological campaign techniques for mass communication. A series of writing assignments of advanced composition will focus on the skills of critical thinking, persuasion, and the sophistication of argumentative essay skills. Access to a computer with online capabilities may be required and computer access is available on campus. As the courses of COMM 482 and HONOR 341, Persuasion within Social Issues, have a similar basis as this course, this course is not open to a student that has received credit for either COMM 482 or HONOR 341. 