SPCH 121 - Critical Thinking and Persuasion

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    Recent Semesters
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    Class Size
    Not published
    Credits
    3
    Transfers To
    CSUCSU GE Area A3
    Description
    This course provides students with the opportunity to study the principles of reasoning and their application to the analysis and evaluation of political and marketplace communication. It examines the structure of argument, underlying assumptions, the quality of evidence used to support claims, the use of language, the discovery of formal and informal fallacies, and the effect of print and electronic media on argumentation. The course examines historical and contemporary approaches to persuasive messages. It also focuses on advocacy and the presentation of persuasive appeals, and learning to construct, deliver, and critique persuasive messages. This course emphasizes the integration of critical thinking principles with techniques of effective written and spoken argument.