BUS 174 - Marketing Principles
- Recent Professors
- Crystal Salazar, Christine Goedhart-Humphrey
- Recent Semesters
- Spring 2026, Spring 2024, Spring 2023, Spring 2022, Spring 2021
- Class Size
- 25–42 students
- Credits
- 3
- Spring 2026 Sections
- View Spring 2026 sections of BUS 174
- Transfers To
- CSU
- Description
- This course introduces students to the fundamentals of marketing by exposing them to planning, producing, storing, promoting, selling, and distributing commodities. In addition, the student will focus on the importance of market research, market segmentation, consumer behavior, marketing plans, and advancements in e-business and the internet.
- Usually Held
- Mon 6:10pm–9:00pm