BUS 174 - Marketing Principles
- Recent Professors
- Crystal Salazar, Christine Goedhart-Humphrey
- Recent Semesters
- Spring 2027, Spring 2026, Spring 2024, Spring 2023, Spring 2022
- Class Size
- 25–42 students
- Difficulty
- 4.4Moderateout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of BUS 174
- Transfers To
- CSU
- Description
- This course introduces students to the fundamentals of marketing by exposing them to planning, producing, storing, promoting, selling, and distributing commodities. In addition, the student will focus on the importance of market research, market segmentation, consumer behavior, marketing plans, and advancements in e-business and the internet.
- Usually Held
- Mon 6:10pm–9:00pm