BUS 35 - Marketing and Social Media

    Recent Professors
    C. Gaines, L. McKendry
    Recent Semesters
    Spring 2027, Fall 2026, Spring 2026
    Class Size
    Not published
    Credits
    4
    Spring 2027 Sections
    View Spring 2027 sections of BUS 35
    Transfers To
    CSU
    Description
    An overview of how to utilize marketing and social media to grow a business and build lasting relationships with your customers. The student will learn contemporary strategies on digital, social and traditional techniques for building brands, promoting products, and communicating the value that your business offers. The course will explore consumer behavior, product strategy, distribution strategy, financial modeling and research of markets, industries, and competition. As an added bonus, students will also explore building a personal brand and ways that digital and social realms can be utilized to build professional networks and advance career opportunities.
    Usually Held
    Mon 2:30pm–4:15pm, Tue 10:05am–12:15pm