BUMA 27 - Marketing Principles

Recent Professors: Kathy E. Salata, Pamela Stegeman
Recent Semesters: Fall 2026, Spring 2026
Class Size: 35 students
Difficulty: 4.2Lightout of 10
Credits: 3
Prerequisite: None
Fall 2026 Sections: View Fall 2026 sections of BUMA 27
Transfers To: CSU
Description: This course introduces core marketing activities, including target segmentation, the marketing mix, and an introduction to market research. The course emphasizes the relationship of human behavior and culture to marketing activities. The student participates in individual and class projects designed to reinforce basic marketing theory and concepts. Lecture Grading: Letter None Transfer Status: CSU Degree Applicable: AA/AS COD GE: None CalGETC: None
Usually Held: Tue 9:30am–12:35pm, Tue Thu 11:00am–12:20pm