BUMA 27 - Marketing Principles
- Recent Professors
- Not yet assigned
- Recent Semesters
- No scheduled sections on record
- Class Size
- Not published
- Credits
- 3
- Prerequisite
- None
- Transfers To
- CSU
- Description
- This course introduces core marketing activities, including target segmentation, the marketing mix, and an introduction to market research. The course emphasizes the relationship of human behavior and culture to marketing activities. The student participates in individual and class projects designed to reinforce basic marketing theory and concepts. Lecture Grading: Letter None Transfer Status: CSU Degree Applicable: AA/AS COD GE: None CalGETC: None