BUMA 125 - Marketing Research
- Recent Professors
- Beth J. Allan-Bentley
- Recent Semesters
- Fall 2026
- Class Size
- 30 students
- Credits
- 3
- Prerequisite
- None
- Fall 2026 Sections
- View Fall 2026 sections of BUMA 125
- Transfers To
- Not transferable
- Description
- This course provides information for decision-making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision-making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results. Lecture Grading: Letter None Transfer Status: CSU Degree Applicable: AA/AS COD GE: None CalGETC: None
- Usually Held
- Tue 2:00pm–5:05pm