TransfermaticBUS at College of the Canyons

    BUS 140 - PRINCIPLES OF MARKETING

    Recent Professors
    C. Chung, Y. Issa
    Recent Semesters
    Fall 2026
    Class Size
    Not published
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUS 140
    Transfers To
    CSU
    Description
    Focuses on the fundamental concepts of modern marketing in a changing world. Substantive areas include: creating customer value, buying behaviors, market research, market strategy, target market analysis, global marketing, electronic marketing, and sales techniques, with particular emphasis on the marketing mix, including product, pricing, promotion, and distribution decisions.
    Usually Held
    Tue 2:00pm–3:20pm