BUS. 180 - Introduction to Marketing

    Recent Professors
    Philip Tran, Lale Yurtseven, Page C. Bigelow
    Recent Semesters
    Fall 2026, Spring 2026, Fall 2025, Summer 2025, Spring 2025
    Class Size
    22–35 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUS. 180
    Transfers To
    CSU
    Description
    This course is designed to provide students with an understanding of the principles of marketing. The course introduces modern business marketing concepts and strategies and familiarizes students with standards, procedure and techniques used in marketing. Topics include marketing research, components of the marketing mix, consumer / business buying behavior, target marketing, green marketing, digital marketing/social networking, global marketing, branding, personal selling, social responsibility, and ethics in marketing.
    Usually Held
    Mon 6:00pm–9:15pm